It wasn’t my first unproductive encounter with a South African government department’s website with a design ethos firmly stuck in 1999. But dealing with the Companies and Intellectual Property Commission (CIPC) emphasized just how hard it is to access information or service from these websites. I set out to update my information as well file returns for my company on the CIPC website – a simple task you might think, but, a day and half later, I have given up in frustration, wondering once again why, despite numerous government pronouncements to the contrary, the country remains stuck in the slow lane on the digital highway.
The CIPC Maze: A Case Study in Poor Design
My journey began with what seemed like a straightforward
goal. Instead, I found myself trapped in a digital maze that would make Kafka
proud. The Company and Intellectual Property Commission (CIPC) site greeted me
with a user interface seemingly teleported from the late 1990s, complete with
cluttered layouts and counterintuitive navigation.
The first hurdle: CIPC has, I kid you not, two sites
– cipc.co.za and bizportal.gov.za – and a user is for to toggle between
the two to access information. Each of these has multiple logins and signup
requirements almost every time you open a new page. Why does a single
government service need multiple sites and various account types? This
confusion was compounded by the bizarre "Enterprise ID" system,
featuring a three-input box that seemed designed to induce errors rather than
facilitate access.
As I delved deeper, the site's excessive reliance on PDFs
became apparent. Simple information that could be presented as web content was
buried in downloadable documents, turning information retrieval into a
scavenger hunt.
Navigation proved to be another nightmare. Finding the
correct section to update my company's tax status felt like solving a complex
puzzle with ever-changing rules. The site's structure is so unintuitive that
even basic tasks require consultation of help guides—which, unsurprisingly, are
often incomplete or barely comprehensible. When your site’ user interface
design is so bad that you require PDF guides and YouTube videos to explain
simple things like how to identify an “enterprise id”, you know things are
pretty bad.
Beyond CIPC: A Systemic Problem
While my CIPC experience stands out for its sheer
frustration, it's sadly not an isolated case. Pick any government site, any
site, and you’ll see what I mean. My difficult experience on this particular
site highlights several endemic issues across South African government
websites:
·
Outdated Technology: Many sites seem
stuck in a time warp, using platforms and design principles long abandoned by
the private sector.
·
Poor User Experience: Cluttered layouts,
confusing navigation, and unintuitive processes are commonplace, making simple
tasks unnecessarily complex.
·
Overreliance on PDFs: Critical
information is often buried in downloadable documents rather than presented as
easily accessible web content.
·
Inconsistent Domains: The government’s use
of “.gov.za” and “.co.za” domains adds another layer of confusion
and potential security concerns.
·
Lack of Mobile Optimization: In a country
with high mobile internet usage, many government sites remain desktop-centric.
Given that good website design is now easy to get, and the
technology to sort and access information is now standard (AI, anyone?), why is
the SA government so stuck behind the 8-ball? What do those highly paid CIO’s
and CTO’s do all day long?
The Real-World Impact
These issues aren't mere inconveniences; they have tangible
consequences:
·
Wasted Time: Citizens and businesses lose
countless hours navigating these digital labyrinths.
·
Reduced Compliance: Difficulty in
accessing or understanding information can lead to unintentional
non-compliance.
·
Economic Drag: Inefficient digital
services slow down business processes, potentially impacting economic growth.
·
Erosion of Trust: Poor online experiences
diminish faith in government services and institutions.
·
Silent Tax Burden: Just like paying for a
security guard when a tax-payer funded police station is right next door,
having to resort to hiring consultants to access what should be free government
information or service is another onerous tax burden on the tax payers.
A Call for Digital Reform
My CIPC ordeal underscores the urgent need for a
comprehensive overhaul of government digital services. We need websites that
serve citizens, not frustrate them. This reform should prioritize:
·
User-Centric Design: Implement intuitive
interfaces that cater to users of all technical abilities.
·
Streamlined Processes: Simplify login
systems and reduce unnecessary steps in online procedures.
·
Mobile-First Approach: Ensure all sites
are fully functional on mobile devices.
·
Content Accessibility: Present
information clearly on web pages, reducing reliance on PDFs.
·
Consistent Standards: Implement uniform
design and functionality standards across all government sites.
Conclusion
This is truly the golden age of content creation and
distribution and the cost of designing and developing great user experiences
have never been this inexpensive, and given the billions that the government
reportedly spends on their sites, why is that not translating to simple-to-use,
functional and customer-centric designs in their sites?
It's time for our government to prioritize digital
transformation, creating online services that facilitate rather than hinder
citizen and business interactions. Our economy, our businesses, and our
citizens deserve nothing less than websites that serve their needs efficiently
and effectively. The journey to update my company's tax status shouldn't feel
like a Herculean task—it should be as simple as the click of a button.
And me? Oh, my company now risks a fine for late filing of
financial statements, plus we may have to fork out a few thousands rands to a
consultant to do it for us. And because I attempted to do what should have been
a pretty straight-forward task, and ended up spending an entire frustrating day
on it – there’s also the costs associated with my not being available to
perform other crucial company business. And, for the record, I have been
working in the information technology spaces, specifically building online
global business information services since the 90’s, long before Java,
JavaScript, CSS, responsive sites, mobile phones, and Google, etc. – so I’m no
stranger to good UI design and information presentation.
